It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing.
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
More traffic means more advertising dollars.
People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.
Michael Jackson is the ultimate traffic accident. People can't take their eyes off him.
(This picture is licensed under the Creative Commons Attribution 2.0 Generic license. - David Shankbone)